Infinity Womenpreneurs

Brand Identity

Infinity Womenpreneurs is a collective business community created by participants of DIVERSEcity’s CWB Business Incubator for Women Makers and Creators. Their company was in need of a clean and concise brand identity, including a logo that symbolizes this diverse group of women.

Prior to starting the design process, my team and I researched and interviewed women from the cohort to gain a better understanding of everyone and their work. We designed a user persona, creative brief, and competitive research based on the information gathered. The logo had to be strong yet feminine, incorporate an infinity sign, and use a specific shade of purple as it represented creativity and independence.

After designing various concepts, the final logo incorporates two women into a heart-shaped infinity symbol that represents hope between one another, and that inspiring dreams can turn into infinite possibilities. It shows the importance of togetherness and women supporting women. The brand style guide contains cohesive and essential information regarding how to carry the look and feel of the brand through different platforms. Overall, the project was very successful, and everyone was thrilled with the final outcome.