Infinity Womenpreneurs

Brand Identity

Infinity Womenpreneurs is a community formed by participants of DIVERSEcity's CWB Business Incubator for women makers and creators. Their company was in need of a clear brand identity and logo to represent their diverse group. My team and I started by researching and interviewing the women to understand their work. We then created a user persona, a creative brief, and conducted competitive research. The logo required to be strong yet feminine, feature an infinity sign, and use a specific shade of purple to symbolize creativity and independence.

The final logo incorporates two women into a heart-shaped infinity symbol. This represents hope between one another, and that inspiring dreams can turn into infinite possibilities. It shows the importance of togetherness and women supporting each other. The brand style guide provides guidelines for maintaining a consistent look across platforms. Overall, this project was very successful and the community of women were thrilled with the final outcome.